*This article has been written in collaboration with CURE BREAST CANCER Foundation.

In October, we wear pink. Breast Cancer Awareness Month is dedicated to help increase awareness of the most common cancer among American women, after nonmelanoma skin cancer. Breast cancer can also occur in men, but it is not common.

People wear pink ribbons to honour survivors, remember those lost to the disease, and support the progress we are making together to defeat breast cancer.

It is estimated that in the United States, in 2021:

  • There will be around 281,550 new cases of invasive breast cancer diagnosed in women and 2,650 cases diagnoses in men.
  • About 44,000 breast cancer deaths (43,600 women and 530 men) will occur.
  • There will be more than 3.8 million breast cancer survivors, including women still being treated and those who have completed treatment.

G.M. Collin has partnered with CURE BEAST CANCER (Canada) and AMERICAN BREAST CANCER (US) foundations, in a pledge to donate $5 for each Ceramide Comfort Serum and Native Collagen Gel sold in October.



What is the CURE foundation and what is its purpose?

Since 1997, the CURE Foundation has been powering the fight against breast cancer by investing in programs for prevention and early detection, improving treatment and supporting patients and their families. Exemplified in the logo is the vision to eradicate breast cancer. The focus is to one day lighten that single dark petal so that no woman should fear a breast cancer diagnosis in her lifetime.

Since its inception, CURE has helped raise over 30 million dollars for breast cancer research, education, equipment, and financial assistance to breast cancer patients when they need it the most.


What are the effects of cancer or treatments like chemotherapy or radiation on the skin?

Cancer treatment can affect and sensitize a person’s skin, hair, and nails. Often, skin problems from cancer treatment are not severe, but they can be uncomfortable and noticeable. Sometimes an itch, pain, or discomfort is the first sign that a skin condition is beginning.

When going through cancer treatment, it is common to see changes in skin texture or colour. Chemotherapy can cause hair loss, including eyebrows and eyelashes. These changes are usually temporary but feeling like you don't look like yourself can add extra stress during treatment.

What beauty and well-being advice could you give to patients receiving chemotherapy, radiotherapy, or hormone treatments?

1. Keep dry skin moisturized

  • Before using any new skincare products, check with your cancer care team, especially if you are still receiving treatment or if you have had a skin reaction.
  • Moisturize your face and body frequently, and within 15 minutes of showering, with products that are made with clean ingredients. Unscented products are an ideal option for sensitive skin and olfactory sensitivity. Products that contain protective ceramides are recommended to replenish the skin’s moisture barrier and minimize moisture loss. Do not neglect your neck and décolleté. Let the moisturizer settle in before applying any makeup to optimize longer wear.
  • Bathe with a moisturizing and fragrance-free soap.
  • Slather on a broad-spectrum sunscreen every morning.
  • When skin is very dry and cracked, it is recommended to use moisturizers containing salicylic acid, urea, ammonium, or lactic acid. These will soften the skin and allow water to be retained.
  • You may want to carry a small mister with water or a toning mist and use it several times daily to moisturize your face.

To try:


Formulated with a complex of extracts to reinforce and soothe the skin combined with a biotechnology-derived complex to promote extended moisture, this versatile gel:

  • Offers higher efficiency in soothing and moisturizing the skin.
  • Increases the skin’s suppleness and reduces the appearance of fine lines and wrinkles.
  • Can be used as a concentrate for dry skin or alone for oily skin.



Combining Ceramide and essential lipid complexes, this daily and convenient single-dose capsule:

  • Nourishes and reduces visible signs of aging while minimizing moisture loss.
  • Ensures all the purity and effectiveness of its unique formula are kept intact.
  • Its light and fluid texture facilitates massage and intensifies the feeling of comfort and pleasure.



This fragrance and alcohol-free moisturizing mist:

  • Provides a superior soothing effect.
  • Treats sensitive skin, thanks to its magical formula composed of honey and aloe vera extracts.


2. Use makeup to enhance your skin tone

Trying to look your best might be the last thing on your mind when faced with a cancer diagnosis. But you might also find that learning a few new makeup techniques to help you look more like your normal self can help you feel better and give you more confidence while going through treatment.

  • To avoid infection, wash your hands before applying makeup. Buy new makeup before starting treatment and replace eyeliner and mascara monthly.
  • Less is more when it comes to makeup, especially during treatment. One should stay away from silicones in skin products and makeup primers; they are very heavy and prevent the skin from breathing.
  • Pat on concealer to hide reddish or dark areas. Then apply a warm tone foundation, blending into your neck for a natural look. For lighter coverage, you can opt for a CC Cream, that will perfect the complexion while maintaining hydration throughout the day.
  • Use a powder blush for long-lasting colour, applying blush upwards from cheek to hairline. Use left-over powder on the brush to give a glow to your forehead and chin.
  • You may experience hyperpigmentation or steroid-induced redness during this time, but it is best to hold off on treating it during chemotherapy. A good quality concealer topped with a dusting of non-drying finishing powder can disguise these spots easily.

To try:


Available in 3 perfecting shades

  • PERFECTS – Evens the complexion and provides a poreless finish.
  • CONCEALS - Hides dark spots and imperfections.
  • SOOTHES – Aloe Vera extract comforts all skin types.
  • MOISTURIZES – Hyaluronic Acid helps maintain hydration levels all day long.



3. Add colour to your lips

Lipstick and lip gloss are always great mood lifters. Use organic-based, natural lip products that are unscented, as your sense of smell will likely become acute during treatment. Try bright, bold shades to brighten your beautiful face. Lips can become ultra-dry during chemo treatment, so have a moisturizing lip balm on hand.

  • Apply lip balm before outlining and filling in your lips with a lip brush.
  • Gently smudge the outline of your upper lip with your finger to give a natural effect.
  • Apply a light coat of lip gloss.

To try:


Formulated with shea butter, moringa butter and maracuja oil, this 3-in-1 solution for dry, chapped lips:

  • Strengthens, provides relief and soothes the skin.
  • Gently eliminates dry skin with its exfoliating tip.
  • Is dye, paraben and fragrance free.




  • An innovative formula that delivers a plumping effect to the lips.
  • Patented technology composed of ingredients to increase the natural moisture of the lips.




4. Stay out of the sun as much as possible, when skin is sensitized from chemo, protect it with a broad-spectrum (protection against UVA and UVB rays) sunscreen with an SPF of 15 or more, that contains zinc oxide or titanium dioxide as the active ingredient, and stay away from chemical ingredients, such as oxybenzone, octinoxate, and homosalate.

Shop SPF



5. Use hand cream and cuticle oil: consider organic or paraben-free or try olive oil or coconut oil.


Envelop your hands with this velvet-like fondant, enriched with wild mango, shea and moringa butters.

  • Protects against dryness caused by environmental stressors
  • Soothes & relieves very dry skin
  • Hydrates & nourishes dehydrated skin



  • Products that irritate the skin. This includes soaps, detergents, and creams with strong fragrances.
  • Products that scratch or scrub your skin, such as sponges, bath scrubs, or loofahs.
  • Don’t use alcohol or alcohol pads on your skin in the area being treated.

To learn more about the AMERICAN BREAST CANCER Foundation or to support the cause, click here.